Blue Collar Bitcoiners is a mash-up of my day job—studying systems, figuring out what works and what doesn’t, and writing about it—and my personal experience of building on a Bitcoin standard.

I’ve always been a communication contractor. When I started writing, the settings ranged from editorial offices to my car as I traveled for feature stories about everyday people building businesses and serving their communities. 

Next, I worked in jet hangers and nuclear power plants as I created communication strategies that bridged all levels of organizations and connected businesses with their audiences.

After hundreds of conversations, I started noticing foundational principles that seemed to determine if an idea would work or if it would limp along and eventually collapse.

Then, I married into the trades.

My husband is a first generation owner and operator of a residential and commercial electrical company. My work shifted to writing for trade companies and service providers. 

I work with owner/operators to clarify who they are and what they do best, then communicate that to their audience. We skip the goofy marketing trends and focus on congruent communication. While they focus on their hard (and often dirty) work, I share their story, services, and impact

Overall, my job always boils down to this: study the details and find the overarching principles, figure out what is working and what isn’t, and organize it so that business owners can effectively use it.

After years of determining systems that work and those that don’t last for the long haul, I was introduced to bitcoin and the Bitcoin system.